Top Beauty Retail Apps on iOS in Latin America Q4 2024

In the fourth quarter of 2024, several beauty retail applications on the iOS platform in Latin America demonstrated notable trends in downloads and active user engagement. This analysis, powered by Sensor Tower data, highlights the performance of the top five apps: O Boticário, Beleza na Web: Cosméticos, Natura (Oficial), SEPHORA: Maquiagem e Perfumes, and Época Cosméticos & Perfumaria.

O Boticário experienced a peak in weekly downloads at the end of October with approximately 56.6K, although the numbers gradually declined to around 25.5K by the end of December. Active users fluctuated, reaching a high of 1M in late November before tapering off to 548K by the year's end.

Beleza na Web: Cosméticos saw a significant increase in downloads mid-quarter, peaking at 42.3K in late November. Active users followed a similar trend, with numbers rising to 426K before settling at 222K by December 30.

Natura (Oficial) showed a notable surge in downloads, particularly in early November, reaching 41.7K. The app's active user base peaked at 542K in late November, indicating strong engagement within the quarter.

SEPHORA: Maquiagem e Perfumes recorded its highest downloads in early November at 34.7K. Active users increased steadily, reaching a maximum of 306K by late November, before declining slightly towards the end of December.

Época Cosméticos & Perfumaria enjoyed peak downloads of 43.9K in late November. The active user count similarly peaked at 391K before a gradual decrease towards the quarter's close.

These trends offer insights into user engagement and the popularity of beauty retail apps in Latin America, with further details available through Sensor Tower's comprehensive analytics.